BORN FREE PET FOOD

Project Goal: Redesign the Born Free website to visually embody the brand's commitment to ancestral, natural nutrition and its bold slogan, "BORN WITHOUT BOUNDARIES."

The design solution focused on creating a visual bridge between the wolf's ancient environment and the modern pet. I curated and incorporated imagery that contrasted untamed, natural settings with the familiar, loyal faces of domestic dogs. This visual identity was not only established on the website but also carried through to the supporting print campaign (in-store posters and coupons), ensuring the powerful, nature-driven brand message reached the consumer at the point of sale.