DIRECT DEALS

 Direct Deals is an e-commerce store that sells computer related products including: software, computers, computer accessories and servers. 

Charged with redesigning the Direct Deals website for modernity and function, my core challenge was resolving poor image resolution that compromised the user experience. I strategically tackled this by reworking key visual elements across the site. I utilized and manipulated high-quality stock photography to create an abstract, high-resolution background texture. This intentional layering provided sophisticated visual contrast, ensuring the products stood out as the central focus and establishing a refreshed, contemporary brand presence.