VIALTO

I led the creative development for a video summarizing Cielo’s recruitment successes with Vialto between 2022 and 2023. My role involved creating a storyboard that broke down achievements into an accessible, digestible format. To maintain strong brand fidelity, I blended curated stock imagery with Vialto’s proprietary line art branding, using these visual elements to strategically highlight and emphasize the team’s key statistics and milestones.

The story boarding process for this video began with reviewing the Vialto brand guidelines to ensure that the design would be consistent and on brand with other Vialto assets. Once I reviewed all the brand guidelines, I set out to design the frames in Adobe Illustrator. From there, the initial design was sent to the internal team for review. After the frame designs were approved, I then documented in detail how each frame would be animated. This ensured that once the animation process started, I had a clear direction on how I wanted the frames to animate. Once this phase was completed, I then imported the design elements into After Effects to animate.