About the brand:
Michael Kors is a brand that is in high demand. 

Objective:
To engage the customers and help bring awareness to the latest trends and seasonal arrivals for the brand.

Solution:
I designed and art directed a Look book, as per their brand standards, to showcase the seasonal merchandise on their e-commerce site. The Look Book reflected their strict brand standards, including usage of the MK shoes and accessories, as well as their hair and makeup guidelines.

About the project:
Retail relies heavily on the November and December holiday season, and so this is a critical point when retailers ramp up consumer promotions. One promotion that retailers use is a seasonal gift guide. 

Objective:
The goal was to drive interest in Bon Ton as a destination and headquarters for holiday shopping, as well as to engage consumers with the brand to drive purchase intent. The campaign included an e-commerce gift guide, Pinterest sweepstakes banners and email promotions

Solution:
I designed the campaign using the branded holiday colors, fonts and phtography designated by the Creative Director. The guide was used to showcase the different areas of business and make it easy for customers to search for and purchase gifts for their friends and family.

Objective:
Communication pieces were needed for all the brands under the REV umbrella in order to ensure visitors understood the safety protocols at the plants.

Solution:
Trifold brochures were designed for each of the brands under the REV umbrella.. The brochures will be given to anyone that is a visitor of one of the plants. The brochure outlines who to contact in case of an emergency and outlines the safety protocols by plant that are needed in order to meet EHS standards.

About:
Gorilla Tools, owned by the REV Group, is a new online shop for every kind of tool and tool-related products. 

Objective:
Drive awareness and interest in this new online retail site.

Solution:
I created home page banners and emails to promote the products and monthly promotions/offers. The email displayed here was for a monthly promotion for the Air Conditioning category, I used a combination of stock photography and product images to create the image of the tool bag sitting on the air conditioner. Working with both stock photography and product images, I created home page banners to focus on the feature promotion or brand/product message.  

Gorilla Tools also has a 200+ page catalog that is given out to dealers of the REV Group. The “A Cut Above the Rest” flier was a one-time promotion I designed that introduced Gorilla Tools to the dealers. 

Objective:
To promote sales, products, events and the Your Rewards credit card program, I produced and designed emails to engage customers. Staying consistent with print campaigns was important in order for the messages to have a cohesive look and feel through out all channels - print, digital and social.

Solution:
Email campaigns focused on specific promotions or trends to help increase sales. In designing the emails, I stayed consistent with Bon Ton’s branding and used the colors, fonts and images from the promotions to ensure that messaging and overall creative were consistent throughout all media. I utilized fashion forward, eye-catching photography that engaged customers and promoted top brands. 

For email-only promotions that were intended to drive consumers to shop online, I designed campaigns to be unique to the individual promotions, keeping inline with Bon Ton’s brand.

About:
Owned by the REV Group, REV Parts is a sales program that sells aftermarket parts to dealers. The program rewards dealerships committed to carrying and selling REV Genuine Parts. It also allows dealers the opportunity to take advantage of REV’s consignment services for faster vehicle service, as well as other tiered benefits

Objective:
Incentivize dealers to purchase promotional parts and thus increase sales by communicating promotions via the REV Parts home page, email blasts, and printed documents. 

Solution:
Utilizing stock photography and product imagery, I designed the promotions to be cohesive between all 3 tactics - e-commerce, email and print. Each promotion was designed to help enhance the message and engage the customer.

Objective:
Shopping for jeans can be challenging for many women due to the variety of styles and sizes. 

Solution:
A guide was developed for The Bon Ton Stores as a way to make jeans shopping easier and more appealing for women. As the art director, I helped showcase the various styles of jeans in a fashion forward way while also showcasing details like the legs, pockets, and fit around the waist and hips. Each style of jean was positioned as trendy yet remained true to the natural fit. 

It was also important for the guide to be easy to navigate. Therefore, I used a top navigation bar for the best user experience and included a "shop now" button to make it easy for consumers to make a purchase. 

Objective: The Grove City Remount Center is fairly new and is struggling a bit from a business standpoint. In order to try to support the Grove City Remount Center a tradeshow banner was requested in order to promote the center at tradeshows.

Solution: The Grove City Remount Center falls under REV Group. Following the REV Group brand standards I designed a banner that called out some of the features and specifics to Grove City. The banner shows the ambulance brands the Grove City supports from a remount perspective and also provides contact information for attendees to reference to get more information.

Objective:
Create a communication piece that would be used to invite employees and their guests, local officials and media to the REV Group Open House, an event celebrating the new office space.

Solution:
Following the REV Group brand standards, designed and developed a postcard that was sent to all employees, local officials and media, inviting them to the REV Group Open House. On the postcard, I utilized a vehicle image that represented each of our divisions to ensure the appropriate visual representation of REV Group as a company. The postcard also had a QR code on the back so attendees could easily RSVP to the event.